No matter your industry, it is essential to strength your business’ online presence to keep up with the ever-changing digital world. Many businesses use the internet and their websites as a way to attract new customers. Of course, this is easier said than done; with the amount of competition online, ranking on the first page of Google is a tough task.
But it is doable. There are several factors to improve the online presence of your business, which in turn will impact the number of customers you receive. If you would like some assistance with this, keep reading for three of the best ways to develop the business’ online presence.
Invest in Content Marketing and SEO
Although content is king, businesses require strategies to ensure the audience receive what they want and the webpages are trusted by and ranked on search engines. Combining content marketing and search engine optimization (SEO) is the best way to succeed in this.
While content marketing focuses on creating relevant content that engages your audience, SEO involves optimizing the content and the rest of your website to rank well in search engine results. Both aspects work well together, with high-quality content attracting backlinks and search engine ranking providing a vast audience.
Many businesses will have dedicated departments to accomplish this, but there is also the option of using an expert. For example, an e-commerce SEO agency will deliver significant results by improving webpages that lack efficient optimization.
To use content marketing and SEO effectively, your website will require a blog. This is where you will publish well-written content that has been optimized for a specific keyword regularly. It will take time and persistence to build an audience through this method, although using an agency would speed up the process, but it will be beneficial to your business.
Consider Paid Adverts
Paid, or pay-per-click (PPC), ads can be used to develop your brand visibility. These advertisements can be shown on search engines and specific websites, which allows the ads to reach your target audience. This type of campaign will often produce rapid results. In fact, it is said that brand awareness can be boosted by 80% when ads are used.
PPC can be rather costly, though, as you will pay a fee each time the add is clicked. You would be best to set budget aside for this tactic to ensure your business can afford to run an ad campaign.
Use Email Marketing
Email marketing is often used to update returning customers on discounts and offers, new products, and any services you are offering. However, it can also be used to engage with customers, even when they are not buying from you. You can keep them informed with educational content, news, updates, etc., which helps build loyalty between you and your customers.
This can also be a strategy to grow the business’ online presence. For example, emailing weekly newsletters or special offers can contain links to the website, which will drive traffic to the site. Newsletters might be used to educate your audience, and the link could direct customers to a blog post on your website that dives deeper into the topic. Special offers can be used to increase sales and get customers visiting your site, too.
All three of these strategies can benefit your business’ online presence. Although some will require more budget than others, using all three tactics would ensure the business receives the best chance of online success.
