Nightclubs are the places where the world never sleeps.
In every city, party-goers flock to nightclubs and live it up every weekend (and sometimes several times during the week too!)
If you’re looking to improve your premises, here are five ways you can create the best nightclub around for minimal effort.
- Create a Theme
Themed nightclubs are always a novelty. Whether you decide to base your club around a particular genre of music, or create decor based on a location, like a jungle or beach, this is guaranteed to bring in a flurry of party-goers who enjoy the same thing.
Your theme may also be based around your target market, or hold some significance to your city. For example, if you set up a nightclub in a city near a music festival ground like Glastonbury, you might want to theme your nightclub like a festival.
- Know Your Market
It would be wise to research your market while planning the opening of your nightclub to find out information such as the average age demographic of your customers, music tastes, and average spend per customer.
Finding out the age demographic of your target consumer will also influence the cost of entry, which nights you operate, and which music you play.
When you’re conducting market research, you can use tools like SurveyMonkey to collect anonymous feedback to questionnaires from customers in the surrounding area
- Think About Your Drinks Menu
Your drinks menu is one of the largest selling points of your establishment, and getting the offering and the pricing right is key for success.
If you are setting up your nightclub near a university, for example, you’ll need to lower your prices significantly and advertise some discounted deals to draw in the student crowd.
You may also want to consider creating some themed cocktails for your nightclub. For example, you could create tropical cocktails with paper umbrellas that would perfectly reflect the atmosphere of a beach-themed nightclub.
- Consider Safety Aspects
Safety is a hugely important factor in nightclubs. According to a YouGov poll, 1 in 9 women have been spiked in the UK, and 2021 saw a massive increase in the number of spiking cases reported to the police.
You can invest in cup covers made of paper of cellophane, which allow a straw to be inserted for drinking purposes, but prevent any material being slipped easily into the cup.
Alternatively, ensuring that there is a large bouncer presence can also provide a deterrent for any insidious activity, and a reassurance to vulnerable customers.
- Invest in High Quality Staff
Staff are the lifeblood of an excellent night club, and you can use recruitment software like Oleeo to help you hire the best people.
Oleeo uses algorithms and artificial intelligence throughout the recruitment process to ensure that your interviewees are the best fit for the job description that you offer.
Do you have any tips for creating the best nightclub? Leave your answer in the comments below!
