Whether you have a dog, rabbit, gerbils or chinchillas, all these animals and more need a healthy amount of grooming to remain healthy for as long as possible.
If you see a gap in the market for pet grooming, and want to make your own stab at success, here are four top tips to enable you to dip your toe into the grooming market with a prosperous result.
1. Make Your Prices Competitive
Making your prices as competitive as possible whilst maintaining excellent customer service will enable you to gain a larger share of the market and beat your competitors to the prize.
To make your prices competitive, you’ll need to shop around to get the best deal. Whether you find an excellent price on shampoo, clippers, or treats and pass your savings on to your customers, you will reap the benefits in the long-term.
You can also conduct some market research to find out which brands and services other groomers in your local area use, and try to find an even better value for money deal. This will help to secure the customers who need to do some penny pinching without compromising on the quality of your work.
You could use survey tools like Survio to create a free survey for your customers to fill in about their awareness of other brands, and use this knowledge to improve your own offerings and price points as a company.
2. Gain More Qualifications
In gaining extra qualifications, you will enable your customers to trust you more, and will instil that additional degree of expertise in your work.
Gaining qualifications also proves that you’re willing to go that extra mile to provide the best possible service for your customers, and becoming more qualified will only increase your chances of receiving awards and recognition for your work.
Organisations like City and Guilds offer a wide range of qualifications for grooming with different levels and funding options so that you can take your business to the next level.
3. Use SEO To Expand Your Brand
SEO is a fantastic tool for expanding your grooming business online. Investing in the right tools to make your business more accessible from search engines will mean that you will gain a vastly increased number of customers, and also reach customers that may have otherwise passed you by.
Whether you need high quality content, local SEO, PPC marketing or web development, SEO experts like Maratopia are highly equipped to be able to give you the best assistance for all your web-related needs.
4. Use a Great Location
Location is key to a successful business, and by placing your business on a busy high street, you’re much more likely to get ahead of your competitors than hiding somewhere less accessible like an industrial estate.
However, business rent is likely to be much cheaper away from the high street, where landlords charge a premium for the extra footfall. The high street is often a better location for customers who use public transport or who can walk locally from their homes compared to more remote industrial areas that may require a car for transport, but may have more free parking.
Do you have any tips for starting your own successful pet grooming business? Share your thoughts in the comments section below!
