A delicious extra-virgin olive oil certainly cannot do without quality glass packaging. Using fine materials, not only will you be able to offer consumers a high-quality product, but you will also make it recognizable among many other table condiments and stand out from competitors.
Why you should care about your oil’s packaging:
The range of extra-virgin olive oils available nowadays is truly enormous, from locally produced products to international varieties, and one can say that there is something for every consumer’s taste. Therefore, it will be necessary to offer a “business card” to consumers to make your product recognisable among many others. Beautiful glass oil bottles can give that extra touch of sophistication to your product, making it truly unique to consumers when they are facing a wide selection of condiments. An excellent glass bottle made with exquisite taste and quality materials will also be able to preserve all the characteristics, flavour and aroma of your product. This way, your customers will be sure to use excellent oil and preserve it at its best in the bottle that you have selected for it. Packaging will be the winning card to make yourself known to the public as well as maintain the product’s high quality.
The importance of packaging in marketing
Your company cannot be truly successful without being recognizable and unique to consumers. To achieve this goal, choose high-quality glass packaging that conveys all the values of your company and provides the condiment’s best features. For example, by choosing packaging with an easy grip, you can be sure to offer your customers a practical solution; while a small bottle with a small handle placed along its neck will allow you to create an easy-to-use product. Eco-friendly packaging is usually the right choice for an organic olive oil company. You will be able to convey your company’s attentiveness to details and care about sustainability. Keep in mind that this type of bottle is designed with thinner glass and a lighter weight, so be careful when choosing a reliable glass bottles’ manufacturer. You can also choose to adopt a dark packaging or a clear one depending on your needs and your specific type of oil. You’re wondering if there’s a difference between these glasses? Here’s your answer.
Dark Bottle or Clear Bottle for your oil?
As an olive oil producer, you cannot help but wonder about the difference between a package made with dark glass and another product with clear glass. Bottles can significantly influence the liquid contained inside: that’s why it will be essential to carefully select the best packaging for your extra-virgin olive oil. Dark bottles can better shield the light that passes through the glass and therefore it will better preserve the oil’s quality, avoiding an unwanted oxidative phase. A transparent bottle, on the other hand, will filter more light and therefore must be placed in a cabinet to prevent the oil from becoming rancid quickly. As you might know, light is oil’s worst enemy, and packaging can help greatly in this circumstance! Naturally, consumers must keep in mind to keep their bottle in an area where the temperature does not exceed 15°C; otherwise, they will still risk compromising the organoleptic properties of the condiment. As a company, you can choose to offer dark packaging to best preserve the volatile substances in the oil and guarantee impeccable table service to your consumers, with a fresh and genuine product.
Shape and design of quality olive bottles
Choosing the right packaging for your extra virgin olive oil, you shouldn’t care just about the material and colour. The shape of the bottle can also play an important role in how your product is perceived by consumers. For example, a tall and slim bottle may convey elegance and sophistication, while a short and round bottle may give off a more traditional and rustic vibe. The bottle’s shape can also affect how easy it is to pour and use the oil. A wide opening makes it easier to pour oil in large quantities, while a narrow opening will allow for precise measurement.
Size of oil bottles and variety for customers’ appreciation
The design of the bottle can also have an impact on how your product is perceived. A well-designed label catches the consumers’ eye and conveys important information about the origin and quality of the oil, and a perfectly sized and designed bottle will be irresistible to consumers. While larger bottles may be more convenient for those who use olive oil in every meal, smaller bottles may be more appealing to those who are trying your product for the first time and want to get a taste of it. Offering different sizes of bottles will accommodate every one of your customers’ needs.
