Owning and running your own business can be a really rewarding experience, however, it can very daunting when you’re just getting started. Here are our top tips on setting up a beauty business in Sheffield.
Choose your niche
It’s undeniable that the beauty landscape in Sheffield is a competitive place to be, there are some really successful businesses already operating. That isn’t to say there isn’t room for more. Do some market research and establish how you are going to differentiate yourself from competitors. It is advisable to start by offering just one service such as nails or hair. That way you can refine your skills and build a loyal client base before venturing into additional services. Speak to your target consumers and listen to what they’re looking for.
Complete all necessary training
Whatever treatment you choose to offer, it is vital that you undertake all the relevant training to be able to deliver a safe and high-quality service. Be sure to research different training providers and read reviews to establish who you should train with. Make note of how frequently you need to undertake training as some may need to be refreshed regularly.
Decide where to base yourself
It is now time to decide where you are going to base yourself. This will depend on what services you are offering and the level of investment you want to start out with. Many beauticians opt to rent a chair in an existing salon to start with. This is a good option for someone starting out as the start-up costs are relatively low. You may prefer to be home or mobile-based, this is where your market research will come in handy again. Consider what works best for both clients and you when it comes to running a business.
Invest in quality equipment
Setting up a business can be expensive and whilst there are some areas where you can make savings, investing in high-quality equipment such as an acrylic nail kit or hair cutting scissors is essential for success. Purchasing from a reputable supplier will save you money in the long run as the kit will last much longer. It will also leave a better impression with clients if they see you are using the best.
Don’t forget the admin
As with any business, there is admin involved in setting up a beauty business. This will include registering your business and obtaining business insurance. Undertake thorough research into everything you need to do when setting up a business to avoid missing anything.
